Yvan Do

DATA ANALYTICS

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PAID MEDIA ADVERTISING

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DIGITAL MARKETING STRATEGY

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DATA ANALYTICS ❊ PAID MEDIA ADVERTISING ❊ DIGITAL MARKETING STRATEGY ❊

  • $7.5M in Managed Ad Spend Annually

  • 10+ Years of Experience

Digital Marketing Strategy for Businesses of All Types and Sizes

I’ve worked with hundreds of clients across various industries and global markets, including North America, Europe and the UK, Asia, and Australia.

✔ Automotive

✔ B2B Services

✔ B2C Services

✔ E-Commerce

✔ Education

✔ Entertainment

✔ Finance

✔ Healthcare

✔ Home Services

✔ Industrial

✔ Insurance

✔ Legal Services

✔ Real Estate

✔ Restaurants

✔ Telecom

✔ Travel & Tourism

My Story

During my senior year of college, I launched my first Google Ads campaign as part of the Google Online Marketing Challenge. I led my team to place in the top 10% globally, and it was this experience that sparked my interest in digital marketing and set me on my career path.

After completing my studies, I landed my first full-time role as a PPC analyst at a growing marketing agency in Richmond. For the next two years, I mastered the ins and outs of digital marketing, but I also realized that a traditional office environment wasn’t the best fit for me. I traded the office for remote work and have been WFH ever since.

Over the past decade, I’ve collaborated with a wide variety of businesses and agencies, delivering measurable success in driving targeted traffic, generating leads, and increasing revenue.

Where I’ve Worked

2020 - Present
Marathon Consulting • Richmond, Virginia (Remote)
Senior Digital Marketing Strategist

2018 - 2020
Goodway Group • New York, New York (Remote)
Media Solutions Manager

2016 - 2020
Independent Contractor • Richmond, Virginia (Remote)
Marketing Consultant

2014 - 2016
Workshop Digital • Richmond, Virginia
PPC Analyst

Tech Stack

Ad Platforms

Google Ads, Microsoft Ads (Bing), Meta Ads (Facebook and Instagram), LinkedIn Ads, Simpli.fi

Analytics & Tracking

Google Analytics 4, Google Tag Manager, Microsoft Clarity, CallRail

CRM & Project Management

Hubspot, Salesforce, Jira, Asana, Microsoft Planner, Basecamp, Wrike, Trello

SEM Tools

SEMRush, SpyFu, Google Keyword Planner, Google Ads Editor, Google Ads Scripts, Skai (Kenshoo), Optmyzr, Unbounce

Reporting & Data Visualization

Looker Studio, Swydo, Supermetrics, Tableau, TapClicks

Collaboration & Productivity

Microsoft Teams, Slack, Zoom, ChatGPT, Canva, Office 365, Google Workspace

Some of My Clients,

Past & Present

Testimonials

  • “Yvan always approaches her work with a great strategic mind, enthusiasm, and follow through. She is a true asset to our team!”

    Dorothy Weaver, Goodway Group

  • “With Yvan's guidance and execution, we had an amazing enrollment campaign. Not only did she help solve a tagging issue of another vendor’s microsite, our SEM campaigns were extremely optimized and hyper-targeted, resulting in almost 50% increase in YoY performance.”

    Scott Tajima, MemorialCare

  • “Yvan has quickly built up her reputation as an expert and gained our trust with search campaigns. We have been absolutely thrilled with her detailed approach, forward thinking of new ideas and ability to test and learn.”

    Donovan Moore, Raindrop

The Other Side

Outside work, my other passion is travel. I’ve visited 23 countries, and my goal is to visit all seven continents—only Australia and Antarctica left!

I also love exploring local restaurants and breweries, bingeing true crime podcasts, trying new workout classes, listening to live music, and spending time with my boyfriend and our dogs.

Current Location

📍El Paso, Texas