Certified Google Ads Expert & Digital Marketing Strategist

Hi! I’m Yvan. I’m a data-driven, strategic, and solutions-oriented digital marketing professional with a specialization in search engine marketing.

Wanna talk digital? Let’s connect!

$7.5M in Managed Ad Spend Annually

10+ Years of Experience

Digital Marketing Strategy for Businesses of All Types and Sizes

I’ve worked with clients across a wide variety of different industries and niches.

✔ E-Commerce

✔ B2B Services

✔ B2C Services

✔ Education

✔ Insurance

✔ Automotive

✔ Medical

✔ Construction

✔ Gym & Fitness

✔ Legal Services

✔ Real Estate

✔ Technology

✔ Restaurants

✔ Travel/Tourism

(A Few) Clients

Testimonials

  • “Yvan always approaches her work with a great strategic mind, enthusiasm, and follow through. She is a true asset to our team!”

    Dorothy Weaver, Goodway Group

  • “With Yvan's guidance and execution, we had an amazing enrollment campaign. Not only did she help solve a tagging issue of another vendor’s microsite, our SEM campaigns were extremely optimized and hyper-targeted, resulting in almost 50% increase in YoY performance.”

    Scott Tajima, MemorialCare

  • “Yvan has quickly built up her reputation as an expert and gained our trust with search campaigns. We have been absolutely thrilled with her detailed approach, forward thinking of new ideas and ability to test and learn.”

    Donovan Moore, Raindrop

About Yvan

My journey into the world of digital marketing started at James Madison University, where I earned my bachelor's in marketing. During my senior year, I participated in the Google Online Marketing Challenge (now Nonprofit Marketing Immersion), which introduced me to paid search advertising. I was immediately hooked.

Now based in Richmond, Virginia, I’ve gained experience through roles at startups and marketing agencies. Outside of work, you can find me trying a new workout class, engaging in friendly competition at family game night, listening to some live music, or exploring the local brewery scene.

Certified Google Ads Partner

Backed by Google, I have a deep understanding of all campaign types including search ads, display ads, video ads and everything in between.

  • Product listings displayed on Google search results and the Google Shopping tab for retailers.

  • Promote mobile apps across various channels including Search, Play, YouTube, and more.

  • Goal-based campaigns leveraging Google AI optimization across all Google Ads inventory from a single campaign.

  • Text ads displayed on Google search results, targeting users actively searching for products or services.

  • Visual ads displayed on websites, apps, and Google-owned properties to expand reach and engage audiences.

  • Video ads displayed on YouTube and other video platforms to increase brand awareness.